Inside the Nike Snowboarding booth featuring the new Nike Zoom Ites
Each January, the entire snow sports world converges on the SIA Snow Show in Denver to put on display the latest in snow technology and product. While shop buyers go booth to booth placing orders for next year, us media folk scramble excitedly to get the first look at all the new products—the sooner we get a peek, the sooner we can share the latest and greatest with you, our audience.
Last weekend we posted hundreds of photos of the best stuff we could find on the trade show floor. In case you missed any of our coverage, we've compiled everything for you below.
2012 SIA Snow Show Coverage
About the 2012 SIA Snow Show – Denver, CO
Thursday, January 26 kicked off the 2012 SIA Snow Show at the Denver Convention Center with tens of thousands of industry folk in attendance to see what was in store for next year. Retailers, manufacturers, media, athletes and more were present to witness the new technologies and products that would make their way to the general public in 2013.
Even though it was all business on the trade show floor, once the clock struck 5pm the party began. Kegs were tapped, bands rocked out and free swag was given to the masses to celebrate another successful year of snow business. After a "few" drinks with the various companies everyone flocked to nearby after parties to get down. From Redman to Digitalism, SIA attendees partied into the night.
Digitalism rocking out at the Nike Snowboarding, Snowboard Mag & Satellite Boardshop party.
Check out the full story and gallery from the best party of SIA here.
Once Sunday hit booths were broken down as the show moved to nearby Winter Park for the on snow portion of the trade show. Tent city was erected and industry people were treated to two days of shredding whatever product they wanted to test out. With bluebird skies, free hot dogs and beers, this year's on snow demo was one of the best and everyone was stoked to be shredding.
Tent city at Winter Park
