Swatch and the TTR World Snowboard Tour announce the launch of the second edition of the Art Rules Design Contest and offer anyone with a creative mind a chance to make a mark within design and snowboard communities around the globe. Any and all artists are invited to submit a graphic design to be applied to the 2011/2012 TTR World Tour Champion trophy. The trophy itself was sculpted by renowned "Coarse" designer Mark Landwehr, and is one of the most prestigious and respected awards a snowboard athlete can obtain in their careers. Designers can submit their artwork beginning today at www.artrules.swatch.com and the contest will run until April 15th, 2011.
The Swatch TTR World Tour is represented by its trophy, which is awarded to the male and female Swatch TTR World Tour Champions at the last 6Star event of the competitive season, the 6Star Burton US Open. Through this design competition, artists get the once-in-a-lifetime chance to be part of the design outlook for the “Coarse” statue along with a new Swatch TTR "New Gent" watch to match, which will be produced and distributed worldwide in 2011/12. This will not only let you play an important role in the Swatch TTR World Snowboard Tour season but will also bring worldwide recognition and press coverage to the winning designer.
In addition to the recognition and glory that comes along with being the designer of this unique “Oscar of Snowboarding”, the winner of the Art Rules competition will also receive a two week trip to Shanghai, China, including transportation and accommodation, plus some pocket cash. Everyone is invited to participate!
The designs will be judged by a critical jury of five, consisting of the Swatch President Arlette-Elsa Emch, the legendary snowboarder David Benedek, the President of the TTR Reto Lamm, Fashion Designer Uma Wang, and one more expert to be announced soon.
Swatch President Arlette-Elsa Emch says: "Swatch is based on three main marketing pillars: Art, Fashion and Sports. With the ART RULES competition we brought Art and Sports together to launch a Design competition for the Swatch TTR Trophy and the official Swatch TTR watch. At heart, Art and Sports are both about feelings, and the moment when an athlete wins this trophy is a very emotional moment indeed. As such, it deserves a strong, iconic trophy—like the one we launched with the ART RULES competition in 2010."
The winner will be presented at the Swatch Art Rules Night during the TTR/WSF General Assembly on the 27th of May 2011, in Stockholm, Sweden. The competition is now open and ends on April 15th, 2011. The rules and details for submissions can be found on www.artrules.swatch.com, so get your colors out and start designing!
